FarmDidi logo

FarmDidi

A commerce experience for a purpose-led food brand, built to make the product story easier to understand and buy.

Shopify / D2CD2C food brandShopify
farmdidi.com
ClientFarmDidi

D2C food brand

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The brief

What the businessneeded

FarmDidi has a powerful story — homemade Indian pickles and traditional foods made by rural women. The digital experience needed to communicate that value quickly while keeping shopping simple on mobile.

INDUSTRY

D2C food brand

Our approach

01

Strategy & structure

Clearer information hierarchy and a customer journey built around the business model.

02

Design & development

Shopify storefront, product presentation and conversion-focused UX.

03

Performance & mobile

Lightweight implementation so the store works fast on every device.

What we built

The pieces behindthe experience

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  • Shopify storefront design & build
  • Shop by ingredient and need
  • Product and collection templates
  • Festive campaign banners
  • Mobile-first checkout journey
  • Speed optimisation