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Choose Kind

A sustainable kidswear brand brought to life through commerce and storytelling.

Shopify / BrandSustainable kidswearShopify
choosekind.in
ClientChoose Kind

Sustainable kidswear

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The brief

What the businessneeded

Choose Kind needed a store that felt as gentle and thoughtful as its products, while explaining sustainability credentials and making parents comfortable buying online.

INDUSTRY

Sustainable kidswear

Our approach

01

Brand-led storefront

Soft, premium visual direction that matches the products.

02

Story + shopping

Sustainability messaging woven into the product journey.

03

Mobile shopping

Fast, clear product pages built for parents on the go.

What we built

The pieces behindthe experience

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  • Shopify theme customisation
  • Brand storytelling pages
  • Product & size guidance
  • Collection structure
  • Kindness Club page
  • Launch support